We were selected by Nazarbayev University, a higher education institution in the capital of Kazakhstan, to enhance their global media profile. One of their goals for enhancing their international media coverage was to increase the number of international student applications and admissions. This can be achieved in a number of ways including student diaries, graduate outcomes, faculty profiles, and research outcomes, all demonstrating to potential students what the school can offer them.
Focused on this goal, we secured a number of student diaries and graduate outcome and experience pieces in various publications targeted at potential students, including Times Higher Education, Study International, The Economist, and The Express Tribune in Pakistan. We also secured faculty and academic profiles and opinion editorials in publications such as Authority Magazine and South China Morning Post and features on the school’s research output in places including The Times, The Independent, The Himalayan Times in Nepal, and Guardian Nigeria.
According to data released by the Kazakh Bureau of National Statistics, the number of international students in Kazakhstan has increased from 29,069 in 2020 to 30,000 in 2021.
Of course, due to various travel restrictions in response to the pandemic, the number of students travelling abroad to study has decreased when compared to pre-pandemic. However, Kazakhstan welcomed 21,727 international students in 2018 which rose to 39,558 by the end of 2019 – the first year we started working with Nazarbayev University – an 82% increase!