TAG - higher education

Whether it’s for a short-term project or long-term support, are you considering hiring a PR agency? If so, how’s the best way to go about this as a university?

Meeting deadlines is vital. It is not rocket science to see why this is such an important rule in PR.

The business education market is becoming increasingly crowded every year – with over 16,000 business schools in the world currently according to AACSB International – so you have the tough task of convincing students, corporate partners and faculty that your school is the right one for them.

You have to believe in it yourself before you can convince other people of the power of PR and to become a PR champion.

Without publicity and a well-known reputation, a business or institution may have a hard time growing and thriving in its respective industry. A steady stream of efficient marketing strategies can help build an audience. This is where public relations can help build, promote and manage brand reputation.

You might be well-versed when it comes to PR in your local country; you know which publications to target with which story and have already built relationships with a number of local journalists, but when it comes to gaining coverage internationally, it might take a little something extra for you to grab their interest and secure that op-ed, comment, or interview.