POSTED BY Thomas Willis

Today, the world is always online. Increasingly, what matters is what happens online. When an event of any notes happens, its ramifications are debated online. Now, public and personal opinion is decided on the internet. Brands and companies have never been more concerned about what happens online. Reputations are bought, busted, and buoyed on the internet. Although the feelings people have toward brands and companies still happen in people’s minds (for now), the content each person works with to form opinion is primarily found on the internet. For these reasons and more, digital PR has never been more important.

Journalists are flooded with emails and pitches. With there being around six PRs to every journalist nowadays, their inboxes are waterlogged. They exist in a bog of emails and pitches. But how can you get them to open your email, how do you hook them with your pitch?

Why you need to leverage alumni success To attract star talent to your MBA programme, you need to show why your MBA is the one to take; to demonstrate that it is dynamic, lively, relevant and, above all, fundamentally worthwhile.