![Return on Investment: How to Measure the Real Value of PR](https://5157867.fs1.hubspotusercontent-na1.net/hub/5157867/hubfs/BlueSky_March2019%20Theme/Images/stack-of-newspapers-1024x575.jpg?width=767&name=stack-of-newspapers-1024x575.jpg)
Return on Investment: How to Measure the Real Value of PR
Return on Investment. The crux of so many PR client meetings. Gone are the days of walking into a client’s office with a stack of newspapers that they’ve been featured in since the beginning of your contract; no longer can the value of PR be realistically measured by how much the table shakes when you drop that stack of coverage. So, how can it be measured?