POSTED BY Charlotte Skeggs

A Guide to Ghost-writing

A Guide to Ghost-writing

Ghost writing is a delicate balancing act. A great ghost writer must master the ability to capture the voice of their subject, without losing their own. Here at BlueSky, we regularly have the privilege of ghost writing for our clients. From high-powered alumni short of time, to brilliant professors lacking the English fluency to do their research justice; we’re never without plenty of engaging articles to produce.
How to get coverage for your business school in a changing press landscape

How to get coverage for your business school in a changing press landscape

Who else is sick of the phrase ‘the rapid pace of change’?
Return on Investment: How to Measure the Real Value of PR

Return on Investment: How to Measure the Real Value of PR

Return on Investment. The crux of so many PR client meetings. Gone are the days of walking into a client’s office with a stack of newspapers that they’ve been featured in since the beginning of your contract; no longer can the value of PR be realistically measured by how much the table shakes when you drop that stack of coverage. So, how can it be measured?
Why academic writing doesn’t work for the media

Why academic writing doesn’t work for the media

The appetite for academic research in the media is huge. Studies and statistics lend credibility to comment pieces and provide great insight into current trends. But it’s not quite as straight forward as throwing dissertations at journalists!