
What applicants really want to read about your institution
Post pandemic, amidst widespread cuts across the university sector - especially in the UK, finding a stable and consistent identity from which to market one’s institution from, can create challenge and uncertainty for universities and schools, in a forever changing industry.

Sport, Spectacle and Strategy: How UK Universities Could Rethink Recruitment
It's 6pm on a Saturday night in Birmingham, firework smoke rolls across the Bournbrook playing field as cheerleaders perform a routine to a hillside with several thousand onlooking spectators.