How can business schools appeal to Millennials?
Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global population, making them the largest adult generation worldwide according to the World Economic Forum.
When NOT to pitch a story
One of the hardest parts of PR is knowing when to say no. Google ‘How to say no’ and you’re met with countless think pieces, links to therapists, podcast episodes, Reddit threads, and YouTube videos.
What education PRs can learn from Taylor Swift
The pop girlies are having a moment this year. Sabrina Carpenter, Chappell Roan and Charli XCX can all teach us a thing or two about effective PR campaigns.
Journalists need you – here's what you must do more of
Imagine you’re a journalist on a tight deadline. You might be working on a trend piece for a globally-read magazine, planning an upcoming podcast recording, or perhaps reporting on a news story for a national daily newspaper. Your draft is due tomorrow, but you urgently need an expert comment to include. Where do you go?
Enhance your business school's reputation with one powerful tactic: Media visibility
From multinational corporations to pop singers to business schools, no reputation is ever static. A brand’s reputation is fluid and ever-changing – just look at Taylor Swift.
7 tips for great thought leadership and content creation for academia
Thought leadership is a phrase that is often thrown around in the business sphere. To be a thought leader essentially means being an expert in a specific area and positioning yourself as someone people look to for advice on that topic.
