How can business schools appeal to Millennials?
Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global population, making them the largest adult generation worldwide according to the World Economic Forum.
Five ways that business schools can appeal to Gen Z
TikTok and Instagram reels – buzzy, short-form content. That’s the first thing that comes to my mind when I think about grabbing the attention of Generation Z, individuals born between 1997 and 2012. They are the generation following Millennials and preceding Generation Alpha, often described as the first digital native generation. But as we know, nothing is really that simple! So, what is it that business schools specifically can do to attract Gen Z to their programmes?
PR versus conspiracy theorists (how PR can pioneer the truth)
In a world awash with misinformation, where viral falsehoods can spread faster than the truth, public relations professionals find themselves in a curious position. They are, at their core, the stewards of reputation, tasked with crafting narratives that shape public perception. But in an era when conspiracies proliferate and trust in institutions must be protected, PR must navigate a precarious line between promotion and authenticity. The challenge is not merely to counter misinformation but to pioneer the truth. This is an effort that requires vigilance, transparency, and an unflinching commitment to credibility.
Is Creative AI Becoming A Problem?
“You know what the biggest problem with pushing all-things-AI is? Wrong direction.
This is why ChatGPT thinks you should work with BlueSky Education
Unless you’ve been living under a rock you can’t have escaped talk of ChatGPT. You can’t browse any blog or social media site these days without seeing the answers to questions people have asked the AI bot, tips on how to use it, concerns over plagiarism, and fear that students will take advantage of the tool for essay writing.
