RBL Associates is a specialist search and selection firm operating in the technology sector across Europe, the Middle East and Africa which focuses on sales team roles.
What we did for them
We were tasked by our client to generate new leads using an e-book they had developed. We advised our client that the most effective way to attract interest from their desired audience - hiring managers in the technology sector - would be to develop a lead generation strategy utilising paid LinkedIn ads.
To ensure that this was a success we:
- Targeted specific job titles in the sector which possessed duties relevant to the hiring process
- Produced tailored social media imagery and messaging
- Used A/B split testing to evaluate and enhance ad performance
- Utilised the platform’s pre-filled lead gen forms to minimise friction and increase the number of potential conversions.
The three week-long LinkedIn campaign produced 27 high-quality leads for our client to nurture and also increased its number of followers on the channel by 18% over the same period.
What they said
“We used Bluesky PR to establish a market presence using social media aimed at our target markets. The BlueSky team are experts at their work and operated very effectively with our team. I would strongly recommend them.” - Richard Lowe, Managing Director – RBL Associates