POSTED BY Tracey Barrett

A bit tongue in cheek this but those of you of a certain vintage will remember a song called Time After Time by Cindi Lauper. There was a great parody of this called I'm Billing Time which was aimed at the Legal Profession but it also resonated ( just a little bit) with me. Not with our lovely current clients I hasten to add but a few organisations who never became clients over the the years who haven't quite got what we do. So all together now - to the tune of Time After Time: Lying in my bed I hear the clock tick and think of you Caught up in your campaigns insomnia is nothing new Downstairs at midnight - its coffee time Read a briefcase of documents - I'm billing time Sometimes you call me up and beg me for free advice You're stealing from me and wondering why I'm not nice My mind, my time... are my merchandise Don't make me say this twice If you come to my office or call my phone - I'm billing time If you stop me at parties to whine or moan - I'm billing time

As it is International Women's Day - and never one to shirk controversy, I thought this may be an apt post for today. It was prompted by some interesting research I came across from one or our business education clients which suggests that women are under represented in high paying jobs not because of discrimination - but because they are not applying for them. Professor Roxana Barbulescu, of the Desautels Faculty of Management at McGill University, says “Women are taking themselves out of the running for certain jobs. When they evaluate different possible career tracks they already have the assumption that their applications may be unsuccessful. This is combined with a preference for jobs with better work-life balances and a lack of identity with more stereotypically masculine jobs, such as you may find in the finance industry. In a sense they pre-empt what they think the employers’ decision will be, and opt-out first. ”

I'm sure most of you are aware of the story about Adam, an unemployed graduate who has blown his last £500 on a billboard ad with a huge picture of himself and a link to his website employadam.com. The Telegraph reports that, "The 24-year-old from the Isle of Wight is yet to be offered his much sought-after first job in television production." Now don't get me wrong - I am all for innovation and enterprise - and I really do hope he gets the job that he wants but.... His on-line CV says nothing about what value he can add, and what his previous experience has taught him about the industry he is interested in - it's a wasted opportunity. He says he has sent over 200 CVs but that it is difficult to get across his talent on paper. So why not have a blog with examples of his work and send that instead? Where is his LinkedIn profile? Why isn't he linking in with media production professionals? Why isn't he joining relevant LinkedIn groups and engaging with industry professionals?

I was talking to a fellow business owner the other week and he was bemoaning the fact that he couldn't afford to put a decent employee benefits package together. "It's so difficult to compete with the big guys when they have their gym memberships, private healthcare and big employee engagement programmes." I asked him what he did to engage his employees - he said "well nothing - as I've said, I can't really afford it." This surprised me. I'm not going to pretend I am some great benevolent employer but there are lots of small things a business can do to make their employees feel valued and engaged. For one thing we always buy a birthday present and a card for our staff, we buy ice creams when it's hot; we are really flexible when it comes to people needing to come in late or leave early and when our four graduates passed their induction we bought them chocolate Olympic medals. We also invited then all to dinner the day before they started so we could all get to know each other. We close for Christmas week and give away a few extra days of holiday rather then making staff take it out of their allowance. We also give staff £50 when they join to buy a picture for our meeting room - so that there's a bit of everyone's personality in there - as well as something to remember people by if they leave.

I bought the last copy of The News of The World last Sunday. Not because I supported the paper in any way shape or form but, from a professional point of view, I wanted to own a piece of publishing history. I can't remember a time in my whole life ( almost half a century) an instance of a newspaper closing down in the midst of such a scandal.