How Generation Z will change the face of PR
As Russian tourists flock to Salisbury Cathedral and Theresa May accidentally summons ancient demons with her dance moves, the oldest Millennials begin to turn 40. It’s an absurd time to be alive.
Kanye West, the connoisseur of disastrous PR
As one of the 51.9 million following Donald Trump on Twitter, his April exchange with Kanye West left me baffled – and not just at the meaning of ‘We are both dragon energy’.
A career in PR would be unsuccessful without….
Pinning down the exact qualities that make someone a success in PR is a hard task. Some bloggers don’t bother to delve deeper than the obvious; organised, good communicator, able to multitask. But I’m not sure that goes very far in demonstrating why you would be a great PR, rather than just a good employee, or the PR skills you have to offer. Then there are those who are oddly specific, or even philosophical about the task, perhaps romanticising their own qualities or copying directly from their own CV when they recommend that you are able to synchronise swim and own at least one Blue Peter badge. So what makes this list any closer to the truth? Well, I have decided to focus not on what will make you a successful PR, but what a career in PR would be unsuccessful without.
