Whether you are working alone or as part of a team, a content calendar is a quick and efficient way to streamline your marketing process. In this article, I’ll cover how a content calendar can help your strategy – and keep you in check – during the next 12 months.

A successful content marketing plan can become your strongest ally in attracting clients and candidates and retaining your current audience’s attention. A successful strategy will need to be not only well focused on the needs of a target audience, but also avoid being too salesy or not informative enough.

The more time we spend sitting in front of our screens these days, the more we are bombarded by information which is why having an effective content marketing plan in place that catches your audience's attention is more important than ever.