Your buyers have changed how they search. Instead of typing a query and scanning ten blue links, they're asking ChatGPT, Gemini, Perplexity and Google's AI mode a question and taking the single answer they're given. That answer is built from the sources each model has learned to trust. If your business isn't one of them, you're invisible at the exact moment someone is deciding who to work with.
This is where PR stops being a nice-to-have and becomes the work that gets you found. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are the disciplines for earning a place in an AI-generated answer, and the signals they reward are the ones PR has always created: credible third-party coverage, expert commentary, being quoted, being cited, being talked about by sources the models believe. The sooner you understand this, the more chance you have of owning the answer. Everyone else will be left wondering why their traffic dried up.
This field is moving faster than anything we've seen in search. This won’t be a one-and-done playbook. We’ll focus on what works right now and how to keep your business visible while the ground keeps shifting underneath all of us.
Join Vickie Collinge and Jennifer Wright for a practical, no-jargon look at what AI search means for recruitment businesses, why your PR and content strategy matters more now than it ever has, and what to start doing about it. Building on the success of our May webinar with RecConnect, expect straight talk, real examples, and room for your questions.
Can't make it live? Register for the recording.
What are you waiting for? Register now
Hosted by
What you'll take away
- A clear picture of how AI search actually decides who it recommends, and why it isn't the same as ranking on Google
- Where PR and content fit into AEO and GEO, and which of your existing efforts already count
- The signals AI engines trust, and how to start earning more of them
- A sense of what to do in the next 90 days
FAQ
What is AEO (Answer Engine Optimisation)?
AEO is about earning a place in the single-answer AI engines like Google's AI overview return to a question, rather than ranking somewhere in a list of links.
What is GEO (Generative Engine Optimisation)?
GEO is optimising your content and your wider presence so that generative AI tools like ChatGPT, Gemini and Perplexity cite and recommend your business when they build an answer.
We already invest in SEO. Is this still relevant?
Yes. AI search changes how people find you and which signals carry weight. We'll cover where your existing SEO and PR work fits, and what's worth adding.
Will there be a recording?
Register and we'll send you the recording afterwards, even if you can't join live.
Who is it for?
Marketing and communications leaders in recruitment businesses, in-house talent acquisition teams, RPOs and recruitment technology suppliers who'd rather get ahead of this shift than catch up later.