BlueSky PR's EVP and brand audit service is a structured employer brand assessment and development process that delivers an authentic, evidence-based employee value proposition for in-house talent acquisition teams looking to attract, engage, and retain the right people.
Your EVP is your shop window. It tells candidates what it is like to work for you, what you stand for, and why they should choose you over the competition. But cultures shift, markets change, and what worked three years ago may no longer reflect the reality of your organisation or the expectations of the people you are trying to hire.
We provide a full external audit of your current proposition, followed by the development of employer brand messaging, guidelines, and definitions. Outsourcing this to an external partner means your people can be honest. It also means the output is objective, authentic, and built on evidence rather than assumptions.
Over the course of the audit, we:
You can take the audit away and implement it yourself, or outsource part or all of the follow-up work to us.
“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
Check out our case studies to see the results of our work and better understand the benefits of working with our talented team.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Aa press release highlighting major problems facing the construction industry due to Brexit led to comments featured across the construction and recruitment media, and an interview on Sky News.
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
Our services are tailored to meet the specific needs and budget of recruitment agencies, talent management teams, RPOs, recruitment technology suppliers, and trade associations.
Whether you need help with reputation management, content creation, or crisis communications, we have the expertise and experience to help you navigate any situation.
From press releases, to story pitches, and media training. We have extensive experience working with journalists and editors, and we know how to get your message heard in the right places.
From providing guidance on campaign planning, PR ideas and measurement, through producing a full marketing, comms and branding strategy.
We have extensive experience of turning public policy asks into compelling messaging through the press and by producing research and content for white papers and policy briefings.
We produce quality, fully-optimised and relevant content that can boost your web traffic, improve you search engine rankings and generate more incoming leads.
We know that engaging with journalists can be a daunting prospect, which is why we offer media training in conjunction with a leading journalist.
This service is designed for in-house talent acquisition teams, HR leaders, and employer brand professionals who need to develop or refresh their employee value proposition. It is particularly relevant for organisations going through growth, restructuring, or a rebrand, or for those whose existing EVP no longer reflects the culture and expectations of their workforce.
We run a structured process that combines staff surveys, focus group sessions, and a thorough review of your existing recruitment collateral and onboarding content. This gives us both the quantitative and qualitative evidence to build a proposition that is authentic and grounded in the real experience of working at your organisation. The output is a comprehensive EVP outline with messaging, guidelines, and clear actions.
You receive a documented, evidence-based EVP that reflects your actual culture, along with practical recommendations for bringing it to life across your hiring process. Organisations that invest in their EVP typically see stronger candidate engagement, improved application quality, better alignment between hiring messaging and the onboarding experience, and reduced cost per hire over time.
Pricing depends on the size of your organisation and the scope of the audit. All packages can be tailored to suit your budget. Contact us for a conversation about the right option for your organisation.
The audit itself typically takes four to six weeks, including staff surveys, focus group sessions, collateral review, and analysis. The final EVP outline and recommendations are delivered at the end of this period. If you choose to outsource the follow-up implementation work to us, timescales for that phase will depend on the scope of the actions.
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