BlueSky PR's digital marketing solutions service is an outsourced or supplementary digital marketing service that delivers social media management, email marketing, website content, and campaign support for trade associations and membership organisations.
Most trade associations have small marketing teams with a lot on their plates. Between events, member communications, policy updates, and day-to-day content, it is easy for digital marketing to slip down the priority list or become inconsistent. The result is patchy social media, newsletters that go out late, and a website that does not reflect the quality of your organisation's work.
We can step in as your fully outsourced marketing function or provide targeted support in the areas where your team needs extra capacity.
What we deliver:
- Social media and marketing audit
- LinkedIn page management and content scheduling
- Written, video, and image content for social media and websites
- Newsletter and email marketing content production
- Conference and event content including brochure copy
- Website copy and landing page content
- Member recruitment campaign content
- Campaign reporting and analytics
Bespoke pricing is available on request.
Fully outsourced or flexible support
Some trade associations need a complete outsourced marketing solution. Others need help with specific channels or campaigns while their in-house team focuses on other priorities. We work both ways.
For fully outsourced arrangements, we manage your social media, produce your newsletters, write your website content, and handle your digital campaigns on an ongoing basis. For flexible support, we can pick up individual workstreams such as LinkedIn management or newsletter production and deliver them on a regular schedule.
Either way, we integrate with your team and get to know your members, your messaging, and your sector. We have nearly two decades of experience in marketing, communications and PR, which means we can produce content that sounds like it comes from your organisation, not from an agency.
Why it matters for trade associations
Your digital channels are where prospective members form their first impression of your organisation. They are also where existing members look for evidence that their membership fees are being put to good use. Consistent, high-quality digital marketing demonstrates activity, relevance, and value, all of which support member retention and growth.
