Delivering fantastic results via organic social media

The Recruitment Industry Disability Initiative (RIDI) is a not-for-profit organisation which is working to break down the barriers faced by the millions of disabled people who are entering or progressing through the job market.

What we did for them

Building upon our long-term PR relationship with RIDI, we were asked to take over the management of its social media channels to help increase the organisation’s visibility and maximise awareness of its RIDI100 membership programme and calendar of events.

The results

Using our social media expertise and in-depth knowledge of our client’s target audience we were able to help RIDI meet its objectives and deliver some fantastic results solely using organic social media.

In our first quarter of managing its three social media channels we achieved the following (all results are in comparison to the previous three months):


  • 3.6x increase in the average number of impressions
  • 4.6x increase in the average number of clickthroughs
  • +82 new followers


  • 7x increase in the average number of impressions
  • 24x increase in the average number of clickthroughs
  • 1.75x increase average LinkedIn page engagement rate
  • +109 new followers


  • 11x increase in the average number of impressions
  • 4x increase in the average number of the clickthroughs

Not only did we increase our client’s follower numbers, but more importantly the followers we attracted are highly relevant to RIDI’s areas of work and include recruiters, disability confident employers, diversity and inclusion professionals, disability charities and Paralympic athletes.

One of RIDI’s many social media engagements during this quarter included a retweet from journalist and diversity expert June Sarpong OBE who shared a post to her 36,500+ network of followers.

What they said

“BlueSky PR have helped transform RIDI’s social media presence enabling us to reach those with a both a personal and professional interest in diversity and inclusion, but may have never come across RIDI before. Their hard work has not only provided us with a large increase in engagement across all of our channels, but a number of leads too – with a recent webinar receiving a high number of sign ups. We couldn’t recommend them enough.”

Alexa Bradbury, Global Marketing Director, Guidant Global

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