We are the specialists in PR, communications and media relations for recruitment firms, in-house talent acquisition teams and trade associations.
With nearly two decades’ experience, we understand these markets and are the partner of choice for many of the world’s most ambitious businesses.
We help our clients to engage more effectively with their target audiences, boost awareness of their brand, and position them as experts in their markets.
Our team at BlueSky PR are experts at all things content, copywriting and PR. We understand the challenges facing organisations and work with our clients to create powerful, compelling content that's tailored to a range of channels and audiences.
BlueSky PR is led by a senior team with over two decades of combined experience in recruitment industry communications.
Our team of in-house specialists includes experienced PR consultants, content writers, media relations experts and strategic advisors who all understand the recruitment, HR and talent management sectors inside out. This means every piece of work, from media pitches to blog content, is handled by people who know your market and speak your language.
Our consultants have worked with recruitment agencies of all sizes, from ambitious start-ups to multinational staffing firms, as well as in-house talent teams, RPOs, recruitment technology providers and trade associations. This depth of sector knowledge means we can hit the ground running and deliver results from day one.
BlueSky PR has 20 years of experience working exclusively with the recruitment, HR, talent management and trade association sectors. Since our founding in 2005, we've partnered with some of the world's most prestigious brands as well as smaller businesses looking to grow their footprint.
Our track record includes securing coverage in leading trade publications, national media and international outlets. We've helped clients achieve tangible business outcomes, including media coverage that generated over £100,000 in fees for one recruitment agency, award wins for clients across multiple categories, and consistent high share of voice scores in competitive markets.
We've been a strategic communications partner for APSCo (The Association of Professional Staffing Companies), supporting them through major initiatives including the launch of APSCo Outsource. We've worked with global organisations like AMS, Impellam Group and CloudPay on both retained and project-based programmes spanning multiple years.
Our long-standing client relationships demonstrate our approach. Many clients have worked with us for five years or more, with some partnerships extending over a decade. This longevity reflects our ability to integrate with client teams, consistently deliver results and adapt our approach as their businesses evolve.
Click the images below to check out our case studies to see the results of our work and better understand the benefits of PR and content marketing.
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
BlueSky PR was chosen by RIDI Award media sponsor, Guidant Group, which is part of Impellam, to implement and manage a PR campaign to raise awareness of the awards and encourage entries.
BlueSky PR specialises in three core sectors where we have unparalleled expertise and established media relationships.
We work with recruitment agencies of all sizes, from boutique specialist firms to large multinational staffing companies. Our services support agencies across all recruitment sectors, whether they're focused on permanent, temporary or contract placements. We understand the challenges facing recruitment businesses, from standing out in a crowded market to demonstrating expertise in specialist sectors.
Our work with recruiters includes securing coverage in publications like Global Recruiter, Staffing Industry Analysts, sector specific publications, and national business media, as well as producing thought leadership content that positions agency leaders as experts in their markets. We've helped recruitment firms win industry awards, launch new service lines and navigate crisis situations.
In-house talent acquisition teams face unique challenges around employer branding, EVP development and positioning their organisations as employers of choice. We work with corporate TA teams, RPOs and MSPs to raise their profile with target talent pools and position them as leaders in talent attraction and retention.
Our experience includes developing EVP messaging, securing coverage in HR and business media, and creating content that showcases progressive talent strategies. We understand the internal stakeholder management required in corporate environments and work collaboratively with in-house marketing and communications teams.
Trade associations require specialist communications support to engage members, influence policy and raise their profile with stakeholders. We've worked extensively with trade bodies in the recruitment and staffing sector, understanding the unique dynamics of member communications, government relations and industry advocacy.
We've supported member acquisition campaigns, policy launches, international expansion and the creation of new trade bodies including APSCo Outsource.
While these are our core specialisms, we also work with businesses in adjacent markets where talent, people and work are central, including HR technology providers, workforce management platforms, background screening companies and other suppliers to the recruitment industry.
Our approach is built on specialist knowledge, established relationships and a commitment to delivering results that exceed expectations.
Unlike many agencies that spend months getting up to speed, we can begin delivering results immediately, whether that's securing media coverage, publishing thought leadership content or implementing crisis communications plans. Our sector knowledge means we don't need lengthy briefings to understand your market, your competitors or your challenges.
We act as an extension of your team, not just an external supplier. Our account managers take time to understand your business objectives, internal dynamics and stakeholder priorities. We work collaboratively with in-house marketing and communications teams, providing specialist expertise that complements their skills. Many clients describe us as a true strategic partner rather than just a PR agency.
We employ high-calibre writers in-house who produce all client content. We don't outsource to freelance content mills or use generic approaches. Every piece of work, from media pitches to blog articles, is tailored to your specific audience and objectives. This commitment to quality means our content achieves cut-through in crowded markets and our media pitches secure coverage rather than being ignored.
We provide detailed monthly reporting that goes beyond vanity metrics. We track how coverage aligns with your key messages and contributes to wider business objectives. We're transparent about what's working and what isn't, and we adapt our approach based on results.
We're upfront about what PR can and can't achieve. We don't guarantee placements because no reputable agency can control editorial decisions. We don't oversell our services or promise overnight results. Instead, we set realistic expectations and then consistently exceed them. If a story idea won't work, we tell you. If your approach needs adjusting, we explain why. This honesty builds trust and ensures our partnerships are built on solid foundations.
“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
Our approach to client partnerships is guided by clear principles that shape everything we do.
If you're looking for a trusted partner to help you reach your target audience and improve your search engine rankings, look no further than BlueSky PR.
.png "skyline")
Our team of experts have been working with some of the world's most prestigious brands, as well as smaller businesses looking to grow their footprint in the market for over 19 years. We offer a range of services, including traditional media relations, reputation management, content creation, and crisis communications.
