What you'll learn
- Why recruitment marketing faces higher risk than other sectors.
- The specific red flags journalists use to spot AI content.
- The exact questions that reveal whether an agency can verify human authorship and ownership of their work.
- A practical matrix for evaluating which content types carry the highest legal and reputational risk when AI is involved.
- Step-by-step process for auditing existing content, reviewing contracts, and establishing clear governance around AI use.
- Financial breakdown of legal fees, damages, campaign redesigns, lost client revenue, and long-term relationship damage.
Why this matters now
Three agencies were publicly called out for AI content in December 2025 alone. One by a client. One by a journalist. One by a candidate.
The legal cases are real. The journalist rejection is happening. The reputational damage is visible.
52% of UK businesses now use AI according to Amazon Web Services. But most haven't considered the copyright implications, the ownership ambiguity, or the fact that their insurance policies exclude coverage for intellectual property disputes involving AI-generated material.
If you're working with a PR or marketing agency, you need to know whether they can prove human authorship of the content they're producing for you.
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About BlueSky PR
BlueSky PR has specialised in recruitment, HR, and talent management communications for nearly 20 years. We've seen the AI content wave hit our industry, and we've watched agencies rush to automate without considering the legal, financial, and reputational consequences.
This ebook compiles what we've learned from nearly two decades working with recruitment agencies, combined with analysis of current legal cases, journalist feedback, and practical risk frameworks that recruitment marketers can implement immediately.
We can prove authorship and ownership of every piece of client work we produce.