Peter is an Account Director at BlueSky Education.
Experienced in working with faculty, students and alumni, Peter secures impressive coverage for a wealth of international clients, from Europe to North America, including industry bodies like the Graduate Management Admissions Council (GMAC) and top business schools such as Imperial College Business School, ESMT Berlin, emlyon business school, Alliance Manchester Business School, Durham University Business School, Vlerick Business School, and many more across the world.
He has wide-ranging experience in managing the communications outreach for such renowned institutions and advising on their communications strategy on an international scale, meeting specific goals from geographical targets to increasing student recruitment. He achieves consistently effective results by crafting viral press releases, targeted pitches and ensuring media attend key events. He is adept at carrying out effective interviews and delivering faultless ghost-written copy on behalf of top academics and key stakeholders.
Having specialised in education communications and marketing, Peter also holds a First-Class degree in Public Relations and Media Communications, plus subsequent business school qualifications in social media management. He is extensively recognised for his industry knowledge which backs his committed and prompt work, honest and helpful advice, as well as his open and approachable attitude. He also has valuable experience in consulting on reputational issues and crisis management, knowing there is no single approach that works for every scenario so tailoring his expert advice at every step.
He has cemented relationships globally with key journalists and editors, achieving prominence for clients across a breadth and depth of significant publications, from trade specific media like International Finance Magazine and QS TopMBA, to national and international goliaths such as Handelsblatt, Le Monde, US News and World Report, and the Financial Times. In recent years, he has even begun writing under his own name for key publications such as HRZone, Medium and Data Driven Investor.
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