BlueSky PR's lobbying partners service is a specialist public affairs and communications support service that delivers media-driven lobbying campaigns, policy messaging, and government engagement for trade associations and membership organisations.
Your members expect you to influence policy on their behalf. But securing meetings with MPs and government officials is only half the job. If your lobbying wins go unnoticed by your members and the wider sector, they fail to deliver the visibility, credibility, and member engagement that make them worthwhile.
We partner with a globally leading public policy firm to give you direct access to parliamentarians and policy makers, while our communications team ensures your lobbying activity generates media coverage, member engagement, and public awareness of the issues you are championing.
What we deliver:
- Response statements to government legislative and public policy announcements
- Press campaigns to amplify lobbying wins and policy positions
- White papers, policy briefings, and research reports that support your public affairs asks
- Media placement of op-eds and by-lined features from your spokespeople on policy issues
- Consultation response drafting and media follow-up
- Content for member communications that demonstrates lobbying impact
Bespoke pricing is available on request.
Why PR and lobbying work together
A policy ask that sits in a consultation document has limited reach. The same policy ask, backed by research and placed in the national or trade press, is far harder for decision makers to overlook. Media coverage creates public evidence that officials can cite, and keeps your issues visible across the decision cycle.
We have extensive experience of turning public policy asks into compelling messaging through the press and through research reports and policy briefings. Our work with APSCo has included supporting their government lobbying activity with proactive press coverage, ensuring that policy wins, new initiatives, and sector-level concerns are communicated to both members and the wider media.
How it works
We coordinate the communications side of your lobbying activity. Our public affairs partner handles the direct government engagement, while we produce the content, manage the media, and ensure your members see the results. This means your lobbying programme generates measurable outputs: media coverage, member engagement, and a documented track record of influence that strengthens your case for membership renewals and growth.
