Katie is a Senior Account Executive at BlueSky Education.
She is an education communications specialist with journalistic flair thanks to a degree in Multimedia Journalism and a stint as a reporter at the Financial Times, bringing her solid background in the media to her role at BlueSky Education.
Bolstered by her experience in both international and local media, Katie’s client list includes top institutions and business schools from around the world, such as the University of Cologne, Vienna University of Economics and Business, and emlyon business school, as well as international organisations like the Association of Commonwealth Universities (the ACU), the world’s oldest international network of universities with more than 500 member institutions in over 50 countries. As a result, she is responsible for the media outreach of some of the world’s most ambitious academics and ensures they regularly feature in the most highly sought-after publications in their sector of expertise, from energy and sustainability to finance.
She impresses with her considered, industrious approach to PR. Through her personal understanding of the PR-to-journalist dynamic, Katie has built an impressive roster of contacts in the media from top tier journalists and editors at the likes of Forbes, Medium, The Telegraph and The Times, to key trade specific outlets such as Future Power Technology, Employer News, India Education Diary, The European, Retail Times and many more.
Ultimately, she secures vital prominence for clients in key media in order to meet their outlined goals and requirements, ticking boxes for both quantity and quality – and subsequently delivering significant ROI – by consistently producing viral press releases, well-written copy, and effectively utilising media databases. These media relations skills and close relationships with the world’s most influential contacts in the media means that Katie ensures that her clients’ messages are consistently heard over and above the messages of competitors.
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