Your step-by-step guide to managing PR crises, without a plan
The playbook provides a complete sequence of actions for emergency PR response and reputation management from day one. It contains:
- A straightforward crisis response guide that walks you through crisis management steps, from immediate assessment to post-crisis review.
- Editable crisis communications template bank, including holding statements, internal updates and client messages so you can act fast.
- Advice tailored to recruitment agency crisis management with cross-industry relevance, focused on placements, candidate welfare and client trust.
- Monitoring and correction templates to identify misinformation and respond quickly.
- A starter crisis plan outline and post-crisis review framework to turn experience into a formal PR crisis plan.
Why it matters
When a crisis hits, the initial response usually determines the long-term impact on business continuity and reputation. However, even agencies without a pre-agreed plan in place can act. By following the actions in our playbook, employers can:
- Protect their reputation with a clear, repeatable crisis communication strategy that reduces the risk of escalation.
- Maintain trust with clients and candidates by acting quickly and transparently.
- Avoid costly missteps by following an ordered approach to communications and stakeholder management.
- Move from being reactive to proactive with a simple road map to crisis planning for agencies.
Who is it for
This guide is essential for recruitment firm leaders, operations directors, account managers, HR leads and anyone responsible for client relationships or candidate welfare. It is also valuable for in-house communications teams at organisations that work with or place talent across multiple markets. For businesses looking to prevent reputational damage in the aftermath of a crisis and seeking a clear emergency PR response, this playbook is for you.
Download the Crisis PR Playbook now and keep a ready-to-use crisis communications template set and response guide on hand. When an incident occurs, this step-by-step crisis response guide will help to protect reputations, maintain trust and manage immediate risk. Download the playbook now.