1 minute read

Step away from the email!

In an ever connected world it is all too easy to send a press release to a journalist or email them with an idea for an

article. Indeed, I know from the many journalists I’ve built a rapport with that it is a common occurrence for internal marketing, communications and PR teams to fire across multiple emails in the hope of a quick hit.


But I implore you, please think before you email that journalist! There are so many considerations you have to ask yourself; is this the right journalist? Is this the right story for the publication? Is this the best way to contact them? Is this the best day to contact them? And so on. But none of this can really be discovered without speaking to the individual – a frustrating catch 22 situation for anyone.


And that’s where a good PR firm can add real value. The stereotype of a journalist as an extremely busy individual with short deadlines to meet, an overflowing inbox and an endless stream of nuisance calls is, I’m afraid to say, true.


But a good PR agency has not only built a relationship with the right journalists, but also knows when to call. And as my experience at BlueSky PR has taught me, investing the time to build the relationship with these key individuals means that not only do they take our calls with proverbial open arms, but they also call us seeking expert comment and even article ideas.


Our connection with key publications is our USP, and we nurture and invest in them just as any recruitment firm would do with long-standing clients. The key is that we build our business on these relationships and therefore have to devote the time required to maintaining them – something many internal marketing and PR managers will struggle with due to the numerous activities pulling them in other directions.


So why not get in touch with the team today to find out how we can help your recruitment agency or talent management firm become a leading spokesperson in your field?


Subscribe to the BlueSky Blog

The personal information you provide will help us to deliver, develop and promote our products and services. Submitting your details indicates that you have read and agree to our privacy policy and cookie policy.

And don’t worry, we hate spam too! You can unsubscribe at any time.

Related post

Why prioritising PR is crucial for recruitment firms in 2024

In uncertain economic times, investing in your...

Debunking the top 5 PR myths: Separating fact from fiction

Get ready to challenge what you thought you knew...

B2B PR: How to effectively raise your business profile

If you're new to the world of PR and looking to...

6 big differences between PR and recruitment marketing

Are you a recruitment agency looking to build and...

0 thoughts on “Step away from the email!