The recruitment industry is all about connecting with people. And with a constantly evolving digital landscape understanding the best ways to communicate with the various talent pools you want to engage with can be challenging.
What is becoming increasingly clear is that the way in which we communicate with each other is shifting rapidly. New social media platforms are constantly emerging and in their infancies it can be difficult to establish their business potential, but staying ahead of the curve, or at least following it, is important in staying current.
One thing that’s key is establishing strategies for each of your profiles. For example, using LinkedIn to post coverage and promote your company as thought leaders. Facebook to present yourself as an employer of choice. Twitter to show off coverage and post quick company updates. Whatever you decide, it’s important to keep the nature of the talent pools you engaging with in mind, especially if there are slight nuances between target audiences on your various platforms.
The relationship between Instagram and millennials works as a perfect example of staying ahead of the curve. While it may not be seen as a professional platform, businesses are increasing their presence on the site, using it not only to promote their services, but also to position themselves as an employer of choice. If you look at the statistics, 53% of Instagram users are millennials – in terms of LinkedIn this percentage decreases to around 23%. So it’s clear that if you are trying to target a graduate audience, platforms with millennial heavy demographics are key.
The best way to maximise the reach of your content and reinforce your brand message is by being present on a number of different platforms. Ideally ones with demographics that span the entire way across the different pools of talent you are trying to engage with. Having profiles on a number of different sites also allows you to establish objectives for each, while continuing to communicate one cohesive brand message.
So you’ve increased your social media presence, what next? Well knowing when to post is almost as important as what you’re posting. Although analytics tools may seem daunting they can help you understand when is best to publish content in order to reach your target audience. Tools like twitter analytics can give you a great insight into not only when your followers are most active, but what topics they are talking about.
Staying ahead of the curve might be tricky, especially when the landscape is constantly evolving around us, but it’s vital when trying to tap into key talent pools. By maximising your presence on social media and creating a clear strategy you can ensure that you are maintaining your target audience’s engagement.