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It can be challenging to keep up with the continued pace of change in recruitment marketing. As with the external world, much of the flux in 2023/24 has been driven by inflationary and macroeconomic challenges, geopolitical shifts, supply chain issues and, of course, the emergence of AI.
We’ve looked in detail at what this evolution means for recruitment marketing professionals, and how they can adapt to meet customer and client demands. We’ve also reviewed which areas to focus on over others when managing often limited marketing budgets, and provided guidance on how specialists can achieve their goals.
This report is based on a survey of recruitment marketers across the UK in order to gain a comprehensive understanding of the challenges being faced in this ever-evolving climate.