Our Services: PR Consultancy & Communications Strategy

PR Consultancy

As recruitment firms evolve and grow, many are now employing their own in-house marketing and PR teams. As specialists in PR for recruitment, BlueSky can provide consultancy support to an in-house team – or mentoring to marketers who are new to the recruitment sector.

From providing guidance on campaign planning, PR ideas and measurement, providing support for one- off launches or campaigns through to bespoke training and mentoring for your team, you’ll have access to a senior member of our team to help you get the best out of yours.

Communications Strategy

As a specialist in PR and communications for the recruitment and talent management sectors, we understand the challenges that you face on a daily basis in what is a constantly evolving market. The way that organisations now access talent has changed exponentially and candidates are more discerning than ever before.  So, in such a crowded market place how do you really stand out and demonstrate the value that you add?

Our consultancy programmes will help shape a detailed recruitment marketing communications and branding strategy in line your organisation’s business objectives.

How does it work?

We’ll begin with a one-day workshop on site which can either be a one-off piece of work to help you shape your communications strategy – or which can lead on to regular support. The choice is yours but the initial workshop covers:

• Brand Vision and establishing brand messages
• Establishing the personas of clients and candidates
• Your Pitch
• Market Drivers
• Establishing the personas of potential consultants
• Internal Comms
• Marketing Audit

Outcomes

A full marketing, communications and branding strategy giving you a roadmap for the future contained in a comprehensive report which will cover:

• Recommendations for group branding strategy, brand descriptors and top line messaging.
  • Recommendations for internal and external communications strategy including:
    • Media relations
    • Website strategy and content
    • Content marketing and content roadmap
    • Social media strategy
    • Marketing collateral
    • Awards

Want to know more?