1 minute read

7 tips for writing a press release that won’t generate coverage

If you have spent any time on LinkedIn recently you may well have noticed the sudden influx of top tips guides which have been dominating your news feed, some of which are interesting, some generic, and many that offer blatantly obvious advice.


However, this is one that appealed to us here at BlueSky, written by McKinsey & Company’s Glenn Leibowitz called 7 tips for writing a press release that won’t generate coverage.


We always stress to our clients the importance of producing content that is relevant and interesting to their target audience rather than simply putting out information about themselves. So the next time you write a press release, before you hit send, make sure you haven’t unwittingly followed any of the advice below. If you have, maybe it is worth starting again.





Subscribe to the BlueSky Blog

The personal information you provide will help us to deliver, develop and promote our products and services. Submitting your details indicates that you have read and agree to our privacy policy and cookie policy.

And don’t worry, we hate spam too! You can unsubscribe at any time.

Related post

Top 5 reasons why your recruitment firm should hire a PR agency

Public Relations, or 'PR',  for recruiters is all...

What is evergreen content? And why should you love it?

You may have heard the term before, but aren’t...

Creating a marketing and PR strategy that really works

The New Year is always a great time for new...

How to view your competitors’ social media ads

Did you know that you can see the social media...

0 thoughts on “7 tips for writing a press release that won’t generate coverage