Social media is an integral part of a recruitment firm’s overall marketing strategy. Social media channels give recruitment firms a platform to engage with target audiences and share content both of which can help raise brand awareness, position a company as an industry leader and generate leads.
We believe the best social media content strategies follow the rule of thirds:
One third of your content promotes your recruitment business and converts the audience (such as job posts)
One third shares curated content (think industry news)
One third is branded content (this is where we come in)
And while managing your online community and the two reactive thirds is certainly best managed in-house, having an additional external source to manage the branded third of content has its benefits. That’s where we can help ….
Our social media services
Social media amplification
Social media amplification is just one avenue of your overall marketing messaging and can be used to:
Expand the reach of your blog posts, media coverage, eBooks, reports etc.
And get your message across in multiple formats.
Why does that benefit you?
You'll get higher ROI from your content.
You engage with your audience on their platform of choice.
You demonstrate thought leadership across all of your social media channels.
So, what does our social media amplification service entail?
Using your blog posts, media coverage and existing collateral as a starting point, we carefully craft and curate engaging content that resonates with your audience and generates leads, having agreed with you a set number of posts per channel per week.
We create social media campaigns to generate engagement, drive leads and build brand awareness for your firm across the relevant major platforms to an agreed budget.
Our social media services start from £750 + VAT per month.
The keys to our success include:
Open and honest communication of expectations, goals and deliverables.
Working with key stakeholders within your business to encourage employee advocacy.
Access to relevant members of your team for content creation.
Ongoing training and development of our team.
Constantly measuring results and update our strategies accordingly.
the strong organic search results combined with social media activity have enabled us to generate engage with candidates and clients.
BlueSky PR has dramatically increased the visibility and engagement across our social media channels enabling us to reach new audiences and keep our divisions front of mind for existing candidates and clients.
BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.
We used BlueSky to establish a market presence using social media aimed at our target markets. The BlueSky team are experts at their work and operate in very close and effective co-operation with our team. Strongly recommended.