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Director and experienced PR professional and gifted writer, with a no-nonsense approach to communication. He has written widely in the fields of education and HR management for media around the world. Adrian enjoys considerable success helping clients to adapt their thoughts and opinions for op-eds in publications such as The Financial Times or Forbes.
An interesting fact about you?
I broke my ankle on my first parachute jump. The only other casualty was my sister, who broke her elbow. An inability to undertake dangerous sports appears to run in the family.
Your best PR tip?
Tell the truth. Contrary to what Jack Nicholson says in ‘A Few Good Men’, they can handle the truth.
Who would play you in a film?
Bruce Willis (very similar hair).
Who is your hero?
It has to be Winston Churchill. A dreadful painter, but he did save the world.
Head of the Education Practice and a former BBC journalist. Kerry is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results. Recognised in the graduate management education arena as a leading authority on communications for the industry.
An interesting fact about you?
I once took part in an aerobics routine on stage with Mr Motivator.
Best PR tip?
Accuracy. It’s essential that your facts are correct, your message is clear, and that your delivery channels are appropriate for your client and your audience.
Who would play you in a film?
I’d love it to be someone elegant like Anne Hathaway, but it’s probably more realistic to say Renee Zellweger as Bridget Jones!
Who is your hero?
Ross Noble
Associate Head of the Education Practice and a formally (NCTJ) accredited journalist with extensive experience in managing communications outreach for business schools and universities around the world. Secures strategic relationships with key industry players, from accrediting bodies and ranking specialists to renowned editors and academics.
An interesting fact about you?
I’ve travelled through a rainforest in Mexico – on zip wires 45 metres above the ground.
Best PR tip?
Remember what each individual journalist wants – pitches especially should be tailored to them.
Who would play you in a film?
Jennifer Lawrence (I wish)
Account Manager, experienced in working with faculty, students and alumni to secure impressive coverage for a wealth of international clients, from Europe to North America, including industry bodies like the Graduate Management Admissions Council (GMAC), and working effectively with journalists from Handelsblatt to The Financial Times.
An interesting fact about you?
I was once nutmegged by Dele Alli in a football match at the age of 14, a low point at the time however I suppose somewhat of a high point now.
Your best PR Tip?
Make sure your content is clear, concise and engaging, leaving the audience with no questions unasked.
Who would play you in a film?
Ricky Gervais, we bear no resemblance (I hope), however he is a genius.
Who is your hero?
David Dunn – Embarrassingly, I still have numerous posters of him.
Account Manager. With a keen eye for newsworthy topics, Kate delivers impactful visibility for clients across the globe and maintains fruitful relationships with reporters from the Wall Street Journal to The Independent.
An interesting fact about you?
I have nearly drowned three times. One of these times, I accidentally cycled into a swimming pool.
Your best PR tip?
Always make sure your content is relevant and topical.
Who would play you in a film?
Anne Hathaway
Who is your hero?
Adele
Account Executive who quickly builds strong client relationships and effectively produces content for high profile and determined clients, from ambitious business schools to think tanks, Olivia is armed with a degree in Politics & International Relations from a top UK university.
An interesting fact about you?
I was on Disney Channel when I was 8 after winning a phone-in competition, and I got to meet Atomic Kitten!
Your best PR tip?
Become familiar with the work of the journalists you are trying to make connections with. Read their stories, and check out their LinkedIn and Twitter pages.
Who would play you in a film?
Jimmy Carr, because he is the only other person I know who has a laugh worse than mine!
Who is your hero?
My mum without a doubt!
Account Executive and talented writer. Kyle is experienced in working with ambitious institutions in far-flung corners of the globe, from London to Kazakhstan, effectively securing impressive media opportunities in both top tier and specialist trade press.
An interesting fact about you?
I have been to Disneyland Paris 25 times and counting.
Your best PR tip?
Make sure what you are writing is engaging and interesting – grab your audiences’ attention straight off the bat!
Who would play you in a film?
Davood Ghadami (any EastEnders fans?)
Who is your hero?
Nyle DiMarco – an amazing activist
An interesting fact about you?
I don’t know if it constitutes ‘interesting’, but I am an Only Fools and Horses fanatic. I’ve watched every episode at least 100 times.
Your best PR tip?
Make sure you nail the basics – the quickest way to lose credibility is make simple mistakes like having poor spelling and/or grammar.
Who would play you in a film?
Rupert Grint, Damian Lewis… any ginger bloke really.
Who is your hero?
My mum.
An interesting fact about you?
I grew up on the road where Roger Moore had a house. Unfortunately I have never met him and, shocking as it may be, have never sat through a whole James Bond film!
Your best PR tip?
Understand what PR is all about before you invest your time and money.
Who would play you in a film?
Liv Tyler.
Who would play you in a film?
Liv Tyler.
An interesting fact about you?
I sailed through my motorbike CBT test only to fall off on my first venture out on my own and fracture my elbow – an amazing feat at only 2 miles an hour!
Best PR tip?
Be relevant to your audience. PR isn’t about a sales pitch, it’s using your expertise to build your reputation.
Who would play you in a film?
Kate Winslet.
Who is your hero?
Ludovico Einaudi.
Interesting fact
I am obsessed with 90’s dance music, which has proven to be extremely useful when taking part in quizzes.
Your best PR tip
No matter what communications channels you use, always make sure that your content is timely, relevant and adds value.
Who would play you in a film
Ryan Gosling (if only!)
Who is your hero
Steven Gerrard
An interesting fact about you?
I’ve managed to trace my ancestors back to Amsterdam in the mid-eighteenth century.
Best PR tip?
Always try to be polite and respectful – even when the people you are dealing with aren’t doing the same!
Who would play you in a film?
Demi Moore (obvious isn’t it?).
Who is your hero?
Captain James Tiberius Kirk.
An interesting fact about you?
I was in the news before I was even one year old – for having the “only tears on the day” at a sporting event.
Your best PR tip?
Know who your target audience is and what they are interested in.
Who would play you in a film?
Krysten Ritter
Who is your hero?
Olivia Pope
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