“We used BlueSky to establish a market presence using social media aimed at our target markets. The BlueSky team are experts at their work and operate in very close and effective co-operation with our team. Strongly recommended.”
In an increasingly digital world, social media has become an integral part of a recruitment firm’s marketing strategy. Social media channels give recruitment firms a platform for sharing content enabling them to raise brand awareness, position themselves as industry leaders and generate leads.
Whether you need a social media audit, help with content planning, persona mapping, goal setting or measurement and evaluation, BlueSky PR’s social team offers a range of social media services for of all sizes and budgets.
We can use our social media expertise and knowledge of the recruitment industry to look at which channels are most appropriate for your firm and develop a bespoke strategy that supports your overall objectives. This will include a full social media audit of current activity, together with detailed recommendations on content planning, competitor analysis, goal setting, persona mapping and measurement & evaluation.
We can create social media campaigns to generate leads and brand awareness for your firm across all of the major platforms to an agreed budget.
Although our client Global Accounting Network had established a strong client base servicing a number of well-known brands, it wanted to further enhance its profile among prospective candidates and clients.
To achieve this we overhauled the firm’s social media strategy to maximise the reach of our existing PR and blogging activities. We implemented the ‘rule of thirds’ model with a strong focus on repurposing earned and owned media, as well as curating valuable content from industry publications that our client’s prospects were reading on a regular basis.
In April 2018, 6CATS International was shortlisted for ‘Best Company for Customer Service’ at the prestigious Recruitment International Supplier Awards. Alongside existing PR, content marketing and organic social media activity, they wanted to maximise awareness of the award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted.
BlueSky advised 6CATS that with the decline of organic reach across social media, the most cost-effective method to meet these objectives would be for us to produce paid Facebook posts which targeted both audiences.
Using a modest double-digit trial budget agreed by our client, the sponsored Facebook posts produced some fantastic results over a three day period. Collectively they:
And, most importantly for our client, 6CATS International walked away with the Recruitment International Supplier Award for ‘Best Company for Customer Service’.
We were tasked by RBL Associates to generate new leads using an e-book they had developed. We advised our client that the most effective way to attract interest from their desired audience - hiring managers in the technology sector - would be to develop a lead generation strategy utilising paid LinkedIn ads.
To ensure that this was a success we:
The three week-long LinkedIn campaign produced: