“We used BlueSky to establish a market presence using social media aimed at our target markets. The BlueSky team are experts at their work and operate in very close and effective co-operation with our team. Strongly recommended.”
In an increasingly digital world, social media has become an integral part of a recruitment firm’s marketing strategy. Social media channels give recruitment firms a platform for sharing content enabling them to raise brand awareness, position themselves as industry leaders and generate leads.
Whether you need a social media audit, help with content planning, persona mapping, goal setting or measurement and evaluation, BlueSky PR’s social team offers a range of social media services for of all sizes and budgets.
Social Media Strategy
We can use our social media expertise and knowledge of the recruitment industry to look at which channels are most appropriate for your firm and develop a bespoke strategy that supports your overall objectives. This will include a full social media audit of current activity, together with detailed recommendations on content planning, competitor analysis, goal setting, persona mapping and measurement & evaluation.
Social Media Management & Analysis
We can manage the daily activity of your social media channels and carefully craft and curate engaging content that resonates with your audience and generates leads.
Paid Social Campaigns
We can create social media campaigns to generate leads and brand awareness for your firm across all of the major platforms to an agreed budget.
Some of Our Success Stories
Organic Social: Social Media Management
What we did
Although our client Global Accounting Network had established a strong client base servicing a number of well-known brands, it wanted to further enhance its profile among prospective candidates and clients.
To achieve this we overhauled the firm’s social media strategy to maximise the reach of our existing PR and blogging activities. We implemented the ‘rule of thirds’ model with a strong focus on repurposing earned and owned media, as well as curating valuable content from industry publications that our client’s prospects were reading on a regular basis.
The results
- We consistently achieved over 14,000 Twitter impressions each month with regular engagement from a range of top tier industry publications, including Accountancy Age, Economia, Financial Director, Financial Management and the Association of Chartered Certified Accountants
- Increased LinkedIn audience by 2,000 over 15 months.
- Our strategy not only raised its profile amongst its target audience but it also generated an increase in enquiries from journalists seeking comment and analysis from its founding director
Paid Social: Sponsored Facebook Posts
What we did
In April 2018, 6CATS International was shortlisted for ‘Best Company for Customer Service’ at the prestigious Recruitment International Supplier Awards. Alongside existing PR, content marketing and organic social media activity, they wanted to maximise awareness of the award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted.
BlueSky advised 6CATS that with the decline of organic reach across social media, the most cost-effective method to meet these objectives would be for us to produce paid Facebook posts which targeted both audiences.
The results
Using a modest double-digit trial budget agreed by our client, the sponsored Facebook posts produced some fantastic results over a three day period. Collectively they:
- Reached 23,000 unique users
- Generated over 74,800 impressions – ensuring that both recruiters and contractors were exposed to the relevant sponsored post a minimum of two times
- Resulted in over 220 link clicks to the landing page for vote submissions
- Had a total cost per click of just 13p – far below the average CPC value of 24p
And, most importantly for our client, 6CATS International walked away with the Recruitment International Supplier Award for ‘Best Company for Customer Service’.
Paid Social: Sponsored LinkedIn Campaign
What we did
We were tasked by RBL Associates to generate new leads using an e-book they had developed. We advised our client that the most effective way to attract interest from their desired audience - hiring managers in the technology sector - would be to develop a lead generation strategy utilising paid LinkedIn ads.
To ensure that this was a success we:
- Targeted specific job titles in the sector which possessed duties relevant to the hiring process
- Produced tailored social media imagery and messaging
- Used A/B split testing to evaluate and enhance ad performance
- Utilised the platform’s pre-filled lead gen forms to minimise friction and increase the number of potential conversions.
The results
The three week-long LinkedIn campaign produced:
- 27 high-quality leads for our client to nurture
- Increased its number of followers on the channel by 18% over the same period
For more testimonials and case studies, please visit our website case studies and testimonials sections.
