1 minute read

Does Feminism have a PR problem?

I am proud to call myself a feminist.

And by feminist, I mean I believe in equality between genders – there’s no bra-burning, man-hating, tunnel vision going on here – just a simple desire for a level playing field.

Yet when some people hear that I am a feminist, the reaction is one of horror, and I know I am not alone in having experienced this sort of response.

At the recent GMAC European Conference, held at ESMT Berlin, I was listening to My-Linh Kunst. She’s an inspiring leadership coach for women and an activist. On a panel discussing diversity, she retold a story of a school girl who had walked up to her after she’d given a talk and said: “I am not a feminist, I’m an equalist.”

My-Linh laughed.

“In this day and age, that’s the same thing,” she said.

But it got me thinking. Why was this young girl against labelling herself as a feminist?

I think it’s simple – feminism has a PR problem.

It is misunderstood at the most basic level. The connotations with it are negative; there’s a fear of being seen as angry, single-minded, and closed to other people’s ideas. These are not qualities that anyone would want to associate with.

I view feminism quite simply as equality.

A man can be as much of a feminist as a woman. We’re all just fighting for equal rights, right?

Perhaps it’s time we worked harder to change the negative perceptions of a movement that benefits everyone – a chance to maximise the potential of each and every one of us to boost the economy and create a society where we are all seen as people regardless of our gender – and then feminism won’t have such a PR problem.

Would you like some help with PR? Contact us today.

 

Steph Mullins

Author: Stephanie Mullins

Related post

What a month in the BlueSky Education team has taught me about PR

I’ve been with the BlueSky education team for...

A look back at BlueSky Education in photos

As BlueSky Education approaches its tenth year,...

A new member of the BlueSky PR team: Fahida Begum

Hello everyone, I’m Fahida, the newest member of...

Why Guy Fawkes’ flame won’t go out

The 5th November marks the 413th anniversary of...