Your 'secret army': How to make better use of your alumni

What do you use your alumni for now? To provide answers for rankings, to donate to fundraisers, perhaps even to appear as guest lecturers?

They could be so much more.

This webinar will examine how to use alumni to maximum effect. Designed for professionals working within universities and business schools, here's how to provide effective platforms and highlight real ambassadors for your business school or university through the media. With real world examples from institutions around the world, you'll receive practical advice on how to utilise this 'secret army' and inspiration from industry experts on exactly how they've had success in this area.

Stephanie Mullins

Associate Director

A formally-trained journalist, Stephanie entered the realm of PR when she joined BlueSky. Utilising her personal experience as a reporter, she has extensive experience in managing communications outreach for business schools and universities around the world, working with recognised names such as; HEC Paris, Saïd Business School at the University of Oxford, ESMT Berlin, the London School of Economics’ Department of Management, University of Edinburgh Business School, NEOMA Business School, King’s Business School, Durham University Business School, ESCP Business School, UCL School of Management, and many more across the world.

Kerry Ruffle

Head of Education PR Practice

A former BBC journalist, recognised in the graduate management education arena as a leading authority on communications for the industry, Kerry has more than a decade of experience in the media and public relations.

She is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results, working with high-ranking institutions that includes the likes of Imperial College Business School, HEC Paris, the Desautels Faculty of Management at McGill University, Durham University Business School, Nyenrode Business University, the University of St. Gallen and the London School of Economics’ Department of Management, as well as international programmes such as TRIUM, CEMS The Global Alliance in Management Education, and Henry Mintzberg’s IMPM programme.