How to write an opinion article

A free on-demand masterclass


Getting the opportunity to showcase your thoughts in the media is rare. If you get that chance, you need to make the most of it.

Join us for a free webinar on how to write an effective opinion article, where we'll provide practical guidance and help to ensure that no editor would turn your article away.

The webinar will be led by experts Stephanie Mullins-Wiles and Jonny Stone from BlueSky Education. Stephanie and Jonny are experienced writers who have successfully worked with individuals around the world to craft compelling articles. Individually, they have successfully written for the likes of The Economist, Forbes, The Guardian, Bloomberg, Reuters, Fortune, THE and more. Their expertise has ensured highly complex academic insights have been decoded and covered in the world’s best press. They have translated the thoughts of CEOs and Deans alike into hard-hitting articles that reach the right audiences.

This webinar is suitable for academics, senior leaders, in-house communications and marketing professionals, and those looking to sharpen their writing skills.

In this webinar, you'll learn:

  • Where to start your article
  • How to maintain a strong voice
  • How to structure an impactful piece
  • Best practices for editing

Stephanie and Jonny will share their insights on how to make an opinion article to be proud of.

Don't miss this opportunity to learn from the best.

Hosted by

Stephanie Mullins-Wiles

A formally-trained journalist, Stephanie entered the realm of PR when she joined BlueSky. Utilising her personal experience as a reporter, she has extensive experience in managing communications outreach for business schools and universities around the world, working with recognised names such as; HEC Paris, Saïd Business School at the University of Oxford, ESMT Berlin, the London School of Economics’ Department of Management, University of Edinburgh Business School, NEOMA Business School, King’s Business School, Durham University Business School, ESCP Business School, UCL School of Management, and many more across the world.

Jonny Stone
Account Manager

Jonny’s impressive client list includes one of the world’s top think tanks – LSE IDEAS, the foreign policy think tank at the London School of Economics – as well as major international associations such as the Association of Commonwealth Universities (ACU) and leading business schools such as Imperial College Business School, Vienna University of Economics and Business, and Trinity Business School, as well as other global brands. He is also experienced in working with companies involved in the education sector, such as Prendo Simulations, who provide the world's most advanced leadership simulations.

Jonny knows how to make clients stand out by harnessing academic knowledge, teaching, research and more. He successfully develops profiles and credibility in key markets around the world.

Register now