Key tricks and tips for a successful undergraduate PR campaign

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Are you struggling to capture or grow applicant interest for your undergraduate programmes – despite favourable rankings, savvy websites or engaging marketing materials?

If so, maybe it’s time to take another look at your PR efforts.

Like most areas of university-level education, the effective promotion of undergraduate studies needs its own dedicated, specifically tailored PR campaign in order to help achieve your promotion and recruitment goals.

General promotion for your institution, shouting about your rankings and sleek images in your brochures and social media are good steps – but to truly make an impact you need to go a bit further.

And that’s where we at BlueSky Education can help.

Whether looking to boost international recruitment, improve diversity, attract new faculty, or achieve higher levels of interest for new and existing programmes, there are a few key tricks and tips you can employ in your PR efforts to get a better result.

Join business education PR experts Stephanie Mullins and Kerry Ruffle as they review the vital ingredients for an effective undergraduate PR campaign, share what your target audience wants to know (and how to easily accomplish it) with advice and real examples of how successful institutions have already implemented these strategies, taken from their own extensive experience working within the global higher education industry.

This webinar is designed for any university professional working in promotion, recruitment, media relations and similar roles.

Hosted by

Stephanie Mullins

Stephanie Mullins

Associate Director

A formally-trained journalist, Stephanie utilises her personal experience as a reporter,  in managing communications outreach for business schools and universities around the world, working with recognised names such as; HEC Paris, Saïd Business School at the University of Oxford, ESMT Berlin, the London School of Economics’ Department of Management, University of Edinburgh Business School, NEOMA Business School, King’s Business School, Durham University Business School, ESCP Business School, UCL School of Management, and many more across the world.

Kerry Ruffle

Kerry Ruffle

Head of Practice

A former BBC journalist, recognised in the graduate management education arena as a leading authority on communications for the industry, Kerry has more than a decade of experience in the media and public relations.

She is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results, working with high-ranking institutions that includes the likes of Imperial College Business School, HEC Paris, the Desautels Faculty of Management at McGill University, Durham University Business School, Nyenrode Business University, the University of St. Gallen and the London School of Economics’ Department of Management, as well as international programmes such as TRIUM, CEMS The Global Alliance in Management Education, and Henry Mintzberg’s IMPM programme.

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