I recently attended BlueSky’s PR workshop and couldn’t recommend it enough. Tracey is a genuine expert and leader in her field and is happy to share that expertise taking you through all elements of the PR journey. From PR’s role in driving awareness and brand value, through to the creation of press releases, distribution, networking with relevant journalists and publications, crisis management and the all-important strategy and ROI, no stone is left unturned.
What I found especially useful was the relevance to recruitment and our business. Much of the content was tailored to Harnham with practical examples that we could immediately implement and gain quick results alongside more longer term goals. 5 stars!
Rob Quirk, Head of Marketing
Tracey is quite simply one of the most impressive individuals I’ve met in the communications and recruitment industries over the last 20 years.
Despite having an incredible wealth of knowledge and being so well connected, she is incredibly unassuming, modest and down to earth in her approach which makes working with her always a pleasure. She is incredibly generous, constantly giving tonnes of additional value above and beyond the normal boundaries of supplier and client relationship.
Tracey’s a joy to work with. She’s artfully consultative in a way that engages and elicits the best out of any dialogue, providing clarity of approach in a strategic and consultative manner but one which never loses sight of creating clear and attainable commercial objectives.
She is that rare gem: a creative and commercial force who gets it and has that focus to help us get it too.
Tim Connolly, Founding Partner
BlueSky has been a true partner for Nyenrode, ensuring that the right opportunities are utilized at the right time. Moreover, their support has impacted Nyenrode’s initiatives across different regions, themes and programs. Their proactiveness has ensured visibility across some of the most relevant business education channels.
Javier Arias Brenes, International Marketing Manager
We used BlueSky to establish a market presence using social media aimed at our target markets. The BlueSky team are experts at their work and operate in very close and effective co-operation with our team. Strongly recommended.
Richard Lowe, Managing Director
We’ve had BlueSky PR help The Recruitment Network with facilitating and talking at a number of our marketing workshops. They consistently deliver fantastic thought-provoking content which help our delegates come away with tons of notes and strategies to improve their marketing.
Haydn Morgans, Marketing Manager
I’ve known Tracey for almost 5 years now and have witnessed first-hand the sheer brilliance of her established network as not only an ex-Recruiter but as one of the industry’s best connected PR professionals within our space. Tracey and Carly Smith at BlueSkyPR have helped Healthier Recruitment raise its profile and have strengthened our business development as a result of the excellent PR that Tracey and Carly Smith have secured. Can’t recommend enough. Thank you BlueSky team.
Michael Johnson Ellis, Managing Director
Juliet Eccleston, Co-Founder
BlueSky PR deliver great results on a regular basis, with reputable titles across the globe. We’ve worked with other agencies too, and BlueSky stand out from the crowd. They have been fantastic at earning us excellent coverage, pitching ideas to us, and securing comment pieces in various places. The team are on the ball, and really friendly – and the academics really enjoy working with them too which is a great bonus!
Daniel Waterfield, Communications and Marketing Officer
HEC Paris have worked with BlueSky PR for many years now and we retain them because they understand our business and our market extremely well. They always produce excellent results and do so in our key target markets around the globe. Their support over the years has led directly to great improved visibility of a number of HEC Paris initiatives as well as the overall enhancement of the school’s brand recognition outside of France.
Philippe Oster, Director of Communications
I wanted to send you my warm thanks for all you have done for the Dean’s trip to Asia and to pass along his gratitude too. We met our deadlines, and I wanted to say how grateful we are for the opportunities you have created.
We could not dream of securing such coverage in South America without your help (and that is true in many of the other countries in which you are supporting us). We will make sure the Dean and others are aware of the ROI we are seeing in terms of long-form meaningful coverage. This sort of coverage is invaluable in demonstrating your impact.
Clare Fisher, Head of Public Relations
Working with BlueSky PR made me see the value of public relations – even though in the academic world this is something we do not always fully embrace. BlueSky were able to translate academic terminology so it was of interest to top tier international press and have also effectively targeted sector publications I was really keen on getting coverage in. One of the articles we worked on together (for The Guardian) attracted interest from the World Economic Forum, who got in touch with me about contributing to a future initiative. For me personally, this was the best result I could have hoped for.
Professor Leonardo Meeus
I am always hugely impressed with the enthusiastic, professional and effective support that we receive from the team at BlueSky – and would certainly recommend their services to businesses working in the staffing sector. PR forms an important part of our marketing plan and BlueSky’s deep knowledge of the sector and ability to consistently deliver strong media coverage has helped drive APSCo’s double digit growth in recent years.
Roger Tweedy, Head of Marketing, Communications & Research
Being featured on one of the busiest news segments in UK TV is obviously great news for us and allows our skills and expertise to reach a potentially enormous audience. We were hugely impressed at the speed with which it came together. We were contacted on a Sunday night and were interviewed on the Monday afternoon which involved having a full camera and recording team come to Southampton from London to film the segment. Without BlueSky this wouldn’t have happened and we’re very grateful for their help.
Paul Payne, Managing Director and Co-Founder
Guidant Group has been a client of BlueSky for a only a few months but I have been truly impressed by their work so far. The team have an in-depth knowledge of the recruitment sector and its media. They are passionate, hard-working and most importantly they get results! I’d be very happy to recommend them.
Alexa Garthwaite, Divisional Marketing Manager
BlueSky PR managed to unlock the knowledge that we had inside the business and share it with a national audience of key stakeholders. The profile of our CEO, Nick Simpson, has increased exponentially since we began working together and the coverage we have achieved together has no doubt assisted our wider business objectives.
Michael Johnson-Ellis, Director of Business Development
We knew that the unique data we generated would be of interest to the communications industry, but the challenge for us was how to develop a media partnership that would get the VMA brand name and the report in front of our key senior-comms audience. Not only were BlueSky PR able to secure an exclusive agreement with one of our top targets, but they did so without the need for any advertorial costs.
Julian Moore, Head of Marketing
I really value my relationship with BlueSky PR. The team never fail to listen to and understand what I’m looking for to make any piece of editorial work for my readers and go the extra mile to deliver commentators with expert opinion and insight efficiently and effectively.
David Woods-Hale, Head of Editorial and Public Relations
I have worked with BlueSky for roughly two years, to generate practice oriented articles based on my research. Based on my experience I am convinced BlueSky have great skill in helping academic researchers to disseminate academic work by ghost-writing articles for a range of audiences, and seeking press opportunities. BlueSky has helped me out by proactively seeking relevant press opportunities for my research, and preparing practice-oriented articles. They wrote those articles on my behalf, fully understood my research and perspectives and have helped rephrase my research points in plain language. Their work is high quality and, as a non-native speaker, I really appreciate the help as I cannot do this efficiently on my own.
Dr Chia-Huei Wu, Assistant Professor of Management
Since we’ve started working with BlueSky I’ve been consistently impressed by the team’s deep knowledge of the recruitment and talent management sectors as well as their strong networks in the UK media. BlueSky has secured us great coverage in a range of media and on various platforms and channels for all of our UK brands. They can work on an almost entirely self-sufficient basis and are very good at being proactive and spotting PR opportunities when they arise. They’ve also proved themselves to be adaptable and very easy to deal with meaning that any issues are resolved almost immediately.
Michael Bennett, Director
We were very pleased with the top-tier interviews you secured. Truly spectacular media.
Julie Daum, Senior Director of Communication
BlueSky is not your typical PR agency. Having worked with some of the most well known agencies in France for P&G in the beauty industry, I had a cynical view of PR agencies. Most of the time, we would spend months working on a press toolkit and hundreds of thousands of euros on an outlandish event just to gain journalist attention. The result was often a high volume of articles that, while helping to sell products in the short term, did little to build the brands I was working on in the long term. In addition, the turnover rate at some of the agencies was so high that in a year we had changed contacts 4 times and had to on-board the new contact each time. So, when I met with BlueSky, I was initially very sceptical. Over a year into our partnership, I’ve learned the difference between an ok agency and an extraordinary one.
The team at BlueSky worked very closely with our organisation to build CEMS’ unique story with the press. They have helped to guide us in the stories and publications that we should target and perhaps more importantly, the ones that we shouldn’t. They also build relationships with journalists and know which stories to pitch and to whom based on everyone’s needs. This is a far cry from the approach of doing high visibility press releases that could just as easily be done do through a news distribution agency for a fraction of the cost. Most importantly, the continuity and co-ordination within the team is the best I’ve ever seen. I’ve been working with a fantastic contact at BlueSky, but even when she’s away, her team is so well briefed on our projects that they’re able to take over flawlessly to ensure continued support. The results are the best coverage that we have ever seen, which hasn’t gone unnoticed by the top levels in our organisation, and is actually positively influencing our strategic objectives, in addition to meeting our immediate needs.
Rebecca Rosinski – CEMS Marketing Manager
BlueSky has done a great job for the IMPM.
Dora Koop, Managing Director
BlueSky contacted me about a year ago offering to arrange interviews for my BBC column. Since then, they have proved invaluable, offering insight and ideas, with a great understanding of what journalists need from sources. BlueSky are professional, extremely organised, and among the best PR people I’ve worked with in 20 years in journalism.
Eric Barton, Freelance Journalist
The team at BlueSky PR understand business education and what makes for an interesting story in the business school space. As a result they are able to turn even the most complex academic research into a “good read” and something that is enticing to the right journalists and editors. They also have contacts at the top business publications around the world and are able to craft press materials specifically to our target markets. Plus, they are great people to work with!
Martha Ihlbrock, Head of Communications and Marketing
The team at BlueSky truly are experts in higher education PR. Their knowledge of the industry, the market, and their relationship with relevant press around the world means that they have a good sense of what works with the media, and are refreshingly honest when discussing what won’t. BlueSky are proactive in sourcing and creating opportunities for coverage and always ensure we receive the maximum amount of exposure possible, with the right target audiences.
Yoony Kim, Head of Marketing and Communications
It is honestly a real pleasure to work with BlueSky PR. They are extremely efficient and action-oriented and really understand our PR goals. Their consultants are highly knowledgeable with regard to the vagaries of the education sector and use this insight, combined with initiative and resourcefulness, to achieve excellent results. I would recommend their services to anyone within the higher education space.
Valerie Jobard, PR Manager
BlueSky worked hard to effectively raise Women in Technology’s profile by generating positive coverage in national media & sector specific press. BlueSky understands its client’s needs and are able to accurately present core messages through every available channel. They not only generated quality content, they also successfully managed award nominations, online media & press relations. As a result our brand was elevated which, in turn, strengthened my own position as an expert within my field.
What’s reassuring about working with BlueSky is their comprehensive knowledge of the education market. Unlike other PR firms, they are immersed in the world of education on a daily basis, continually making us aware of new opportunities to promote ourselves. With this knowledge and their extensive contacts with international journalists, we have been able to raise our profile in key markets across the globe.
Leilani Ku, Head of Communications and Marketing
Through effective blogging, social media and a first class service, BlueSky has given our business the profile it needs in a competitive and changing market. What started as a discretionary spend is now an essential part of our budget and business strategy as we continue to grow the business. We have been very impressed with the creativity and more importantly quality of the PR BlueSky produce for us each month.
David Press, Director
We’ve been working with the team at BlueSky PR for over two years. As a business our aim was to build our brand and gain more exposure within our client industry press. BlueSky has provided fantastic support in helping us develop a year-long plan with various deliverables to ensure we achieve our goal. They have succeeded in securing some really diverse press coverage, both traditional and online, as well as establishing a great social networking presence. The icing on the cake is their in-depth knowledge of the recruitment market, which speeds up the whole process. They are a pleasure to work with!
Gill Bell, HR Director
It took me 10 years to find a PR and marketing company that really understood what I was trying to achieve with the survey I wanted to do. Well done everyone involved and special thanks to the team at BlueSky.
Tony Goodwin, CEO
Working with the team at BlueSky Education has meant that we have been able to achieve exactly the type of interest we were looking to generate.
At a&dc we are seen as leaders in the field of behavioural assessment and development, and our clients look to us for the latest thinking and research. In order to really portray ourselves as thought leaders , we feel that PR is absolutely critical. And since we began working with BlueSky in September 2012 we have come to rely on PR. We are now able to seek out opportunities within industry and national press, both in digital and in print, reaching a much wider audience.
Catherine Cook, Marketing Manager
The team at BlueSky have generated an impressive amount of coverage for Twenty but it doesn’t stop there. They have a refreshing approach when it comes to PR and understand that it covers so much more than just the media. They have been instrumental in developing copy for our website; for our employer branding messages and for our social media channels. Regular visitors to the office, and popular with the whole team, BlueSky is more than just a supplier; they are a key strategic advisor.
Adrian Kinnersley, MD
My training with BlueSky PR has been a great opportunity for me to develop my writing and learn some key tips and tricks in turning a piece of writing into an engaging story. I particularly appreciated how tailored the training was, as it focused on minimising the weaknesses and achieving the full potential of my writing.
Alina Vasile, Events and Communications Graduate Intern
I worked with BlueSky when I was at QS TopMBA.com and they were always excellent to work with. BlueSky made my job easy as they were always sending me idea and authors for articles. Through our work together the TopMBA.com network grew massively to include business school deans, notable graduates and current students that would have otherwise remained an untapped source.
Mike Grill, SEO, Content and Community Outreach Executive