BlueSky PR

RETURN. RESET. RESTART.

Let us help refresh your recruitment marketing strategy

2020 was a rapidly changing recruitment marketing landscape where we all faced challenges.

Most consultancies have had to contend with budget cuts of some sort, coupled with a lack of resources due to staff members being on furlough. This meant that many marketers have had to put some of their planned activity on hold focus on still being visible in the market.

The good news, however, is that the tide is turning, and as more people return to work, offices start to open once again, and recruitment activity starts to pick up, marketing initiatives are firmly back on the agenda.

Now really is the time to develop a strategy which ensures your business has the right content that not only resonates with your clients and candidates but which also encourages engagement and delivers leads. In response to this, BlueSky is offering a three month trial package for each of these key elements of the marcomms mix:

apsco-logo

"exceeded all expectations, with an average of 10 plus pieces of coverage every month”  - Moya Rylands, Regional Director, APSCo

  1. Content restart

    Our content restart package offers agencies four long form fully optimised blogs each month which will enable you to demonstrate your expertise to clients, while also offering candidates much needed advice even if you can’t help all of them find jobs in the current climate. And because our digital team keeps constantly updated with Google’s algorithm updates, they can ensure your blogs not only add value, but also rank highly. And it’s this depth of expertise that means our client blogs consistently achieve top five Google rankings.

  2. PR restart

    Our PR restart package will not only secure your business fantastic media coverage -in the publications your target clients read and engage with – but it also provides a roadmap of how to use that coverage in your BD strategy. Our team’s strong track record of managing media relations campaigns for recruiters means we get results time and time again.

  3. Social restart

    The use of social media has risen exponentially in recent times and these channels provide an excellent way to expand the reach of your content and press coverage to a much wider audience. Our social restart package will analyse clients and candidates, establish which platforms are most appropriate, develop a strategy that ensures your content gets in front of the right people, encourages engagement with your brand and crucially delivers you leads.
paterson-4
"BlueSky PR has dramatically increased the visibility and engagement across our social media channels enabling us to reach new audiences and keep our divisions front of mind for existing candidates and clients."

Julia O’Connor, General Manager

Sterling-1
"Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader"

Ed Martin, Marketing Director EMEA

6cats-logo
healthier-recruitment
oneway
Guidant-group