What are the secrets to success when it comes to recruitment blogs?

  1. Engaging content that resonates with your audience might be top of your list. 
  2. It could be SEO - e.g. getting your audience to your site to begin with.
  3. Or it could be content that converts to leads.  

BlueSky PR believe these are equally important and this recruitment blogging checklist will help you tick off each one.

Who is this guide aimed at?

In short, any recruitment professionals writing blog posts.

Whether you are a recruitment consultant or recruitment marketing professional, whether you are new to content marketing or just want to confirm you haven't missed anything, this checklist is for you.

How do I start producing great content?

Step 1. Create a blog (got one already? Fantastic, move to step 2!)

Step 2. Download this checklist and follow BlueSky PR's practical advice

Steph 3. Produce engaging blog content that delivers results

What topics should I be writing about?

That is entirely dependant on your industry and whether you are targeting your content towards candidates, hiring managers or HR contacts but here are a couple of ideas to get you started:

  • Industry news
  • Recruitment topics
  • Social recruiting
  • Employer branding vs. job ads
  • Talent acquisition
  • The latest issues facing HR professionals


And if you want further assistance in producing great content, we'd be more than happy to help.

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Don't forget to check out our eBooks

Recruitment marketing: setting the scene for 2021

Key considerations for recruitment businesses in ‘the better normal’

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2020 Recruitment Marketing Report

You'll probably be surprised to find out how many changes recruitment marketers have been making.

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Social media insights from our recruitment, HR and talent management specialists

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