Executive education needs its own dedicated PR efforts to help meet wider goals, especially when it comes to student recruitment for open programmes or to attract corporates for customised executive education courses – but what is the best way to use the media to promote executive education?
From devising a communications strategy to understanding the right publications to target, this webinar offers a step-by-step process examining best practice for executive education PR. Join business education PR experts Stephanie Mullins and Kerry Ruffle as they review ideal target audiences and what tools institutions have at their disposal to reach and influence them, from faculty expertise and insights to the endorsements of participants.
Designed for any business school professional in executive education, with advice and real examples of how successful institutions have already implemented these strategies.
A former BBC journalist, recognised in the graduate management education arena as a leading authority on communications for the industry, Kerry has more than a decade of experience in the media and public relations.
She is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results, working with high-ranking institutions that includes the likes of Imperial College Business School, HEC Paris, the Desautels Faculty of Management at McGill University, Durham University Business School, Nyenrode Business University, the University of St. Gallen and the London School of Economics’ Department of Management, as well as international programmes such as TRIUM, CEMS The Global Alliance in Management Education, and Henry Mintzberg’s IMPM programme.