Luke is an Account Executive at BlueSky Education.

He is a thoughtful, committed and approachable PR professional, dedicated to producing outstanding content and results for ambitious clients such as NEOMA Business School, ESCP Business School, Advantere School of Management and many more.

Having studied his Bachelor’s degree at the only university rated in the top five for media and journalism by all three of the UK’s independent university league tables, Journalism Studies at the University of Sheffield – a degree with legendary status in the media industry – and having created his own popular blog, Luke is well equipped to deal with the likes of crafting excellent copy, promoting programmes and disseminating academic research and papers. He effectively analyses them for the most newsworthy aspects to promote in easily digestible content ranging from sharp press releases and accurate pitches to long-read articles.

He is both considerate and diligent in his approach to writing, paying close attention to detail, and thus his press releases, ghost-writing and pitching skills are both compelling and catchy. His natural flair for writing and strive for excellence means he achieves his clients’ goals, providing top coverage in significant publications as well as influential broadcast and trade media in industries including higher education, fintech and HR. These impactful sector-specific publications range from EFMD Global and HR Zone to Wealth Tribune and many more.

Luke boasts an evolving network of international media contacts ready for the benefit of the institutions and organisations he works with. He identifies and secures key media opportunities that fit into their strategies and meet diverse aims, from reputation building to boosting student enrolment in key geographical markets. He brings an in-depth understanding of effective prose, genuine care for all output, and a total dedication to accomplishing media results that can make a real difference, ultimately setting his clients apart from their competitors.