When it comes to business school PR, it’s undoubtedly essential that you are able to secure media coverage in key markets across the world. This is perhaps even more true at a time where the global pandemic has made attracting international students that much more challenging.
Even before the coronavirus crisis hit, the graduate management education sector had never been more competitive, and with the way business education is changing and adapting, business schools need to think and act globally, pursuing coverage opportunities that could connect them, and their message, with as many people as possible.
BlueSky Education has compiled an e-book of specialist advice to help you secure media coverage in key markets all over the world. It contains expert tips and pointers on how to work with international media, and specialist advice on how to work effectively with journalists from specific markets to achieve coverage that attracts the best and the most diverse mix of students and faculty to your school from across the globe.