How to compare PR agencies

A procurement guide to what really sets PR agencies apart


We invite you to join our interactive webinar, at 1pm (UK time) on 12th November 2024, designed for higher education procurement professionals.

Focusing on the pivotal theme of evaluating PR agencies beyond the price tag, we'll discuss how to weigh up measurable outcomes rather than merely cost considerations, to instead assess return on investment.

Our agenda will feature expert-led discussions, interactive Q&A time, and real-world case studies, providing you with the tools and insights to make informed decisions that align with your institution's mission and goals.

This webinar promises to transform your perspective on value assessment when comparing PR services. Join us to empower your decision-making with knowledge and confidence, setting a new standard in procurement excellence for educational institutions.

Hosted by

Stephanie Mullins-Wiles

A formally-trained journalist, with extensive experience in managing communications outreach for business schools and universities around the world. Stephanie is well-versed in advising and consulting on communications strategy for the graduate management education market, and guiding business school professionals through all the aspects needed to achieve effective PR. Stephanie is an incredibly popular blogger for the European Foundation for Management Development (EFMD), and also writes on business education for the Economist.

Kerry Ruffle
Strategic Communications and Editorial Lead

A former BBC journalist, and ex in-house communications at the University of Warwick, Kerry is recognised in the graduate management education arena as a leading authority on communications for the industry.  Kerry is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results, working with high-ranking institutions that includes the likes of Imperial College Business School, HEC Paris, the Desautels Faculty of Management at McGill University, Durham University Business School, Nyenrode Business University, the University of St. Gallen and the London School of Economics’ Department of Management.


Register now