Welcome to Wildfire, a publication dedicated to the university and business education community, filled with media insights and advice on how to improve the visibility and coverage of your institution, staff, and students.

In this edition you will find analysis and advice from the international team at BlueSky Education for optimising your interaction with the media, including faculty opinion and research expertise. Our feature story takes a look at the changing landscape of business education coverage and how quality opportunities can still be found.

We hope you enjoy Wildfire, and encourage you to share with your colleagues.

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