In this issue

Why ‘fake news’ is good news for business school communications

The world is crying out for truthful content

Fake news existed before Donald Trump’s presidential campaign – but awareness of it has rocketed in the months since he took office.

In fact, it’s become a real problem. How do you know what to believe? Has fake news had a hand in recent political results? How can it be stopped?

This last question is one that the likes of Wikipedia and Google are grappling with. Facebook even fired its whole editorial team in favour of an algorithm in a bid to ‘neutralise’ bias in its stories. The result? The algorithm aggressively promoted a whole host of fake news stories and the problem got worse….

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