Developing a PR strategy for rankings
A guide to proactively handling the media coverage and messaging related to university and b-school rankings
Feeling under ﬁre from a barrage of rankings? Barely a month goes by without a media league table of the world's top universities and business schools. The last two months alone have seen the publication of World University Rankings from both Times Higher Education and QS, while business schools were under the spotlight with the Forbes MBA ranking, the FT Masters in Management and Executive MBA rankings - the later was the 100th business school ranking published by the FT since they began.
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