The recruitment sector is evolving. Employers have a choice of more routes to market than ever before and so adding value – and being able to demonstrate that value - has become business critical. But how can a recruitment company truly differentiate itself – and is there really any such thing as a true USP?
The findings presented here are the results of a think tank which brought together a number of senior managers and directors responsible for marketing to discuss whether a USP can ever really exist and what the real challenges are for today’s marketers.
- Beatriz Bailey – Marketing Manager – Huntress
- Jodie Finn - Associate Director - Venn
- Justin Firth – Marketing Manager – Just IT
- Nicola Gray – PR & Marketing Manager – Healy Hunt
- Simon Lythgoe- Former Head of Marketing - Cielo
- Alan McBride – Managing Director – Camino Partners
- Roger Tweedy – Head of Communications – APSCo
- Emily Varns – Marketing Manager – Aquent/VitaminT
- Robert Woodford – Marketing Consultant to the recruitment sector
The Key Themes
- In a marketplace where ostensibly we all do the same thing how do we begin to define what really differentiates us?
- How is marketing really perceived in the recruitment sector?
- How can marketing departments demonstrate ROI?
- How are we managing the myriad of different routes to market – routes that simply didn’t exist a decade ago?