The recruitment sector is evolving. Employers have a choice of more routes to market than ever before and so adding value – and being able to demonstrate that value - has become business critical. But how can a recruitment company truly differentiate itself – and is there really any such thing as a true USP?

The findings presented here are the results of a think tank which brought together a number of senior managers and directors responsible for marketing to discuss whether a USP can ever really exist and what the real challenges are for today’s marketers.

The Delegates:

  • Beatriz Bailey – Marketing Manager – Huntress
  • Jodie Finn - Associate Director - Venn
  • Justin Firth – Marketing Manager – Just IT
  • Nicola Gray – PR & Marketing Manager – Healy Hunt
  • Simon Lythgoe- Former Head of Marketing - Cielo
  • Alan McBride – Managing Director – Camino Partners
  • Roger Tweedy – Head of Communications – APSCo
  • Emily Varns – Marketing Manager – Aquent/VitaminT
  • Robert Woodford – Marketing Consultant to the recruitment sector

The Key Themes

  • In a marketplace where ostensibly we all do the same thing how do we begin to define what really differentiates us?
  • How is marketing really perceived in the recruitment sector?
  • How can marketing departments demonstrate ROI?
  • How are we managing the myriad of different routes to market – routes that simply didn’t exist a decade ago?

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