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Lessons in PR – what I’ve learned during a year on the job

Last week BlueSky PR directors Tracey and Adrian Barrett kindly treated the account executive team to lunch to celebrate our first year with the company. As we reflected on the highs and lows of an incredible twelve months, it dawned on me just much I’ve learned during my time at BlueSky.

 

Although I had practiced many of the necessary practical skills while studying towards a degree in Journalism and Public Relations at Bedfordshire University, there is no substitute for hands-on experience. When I joined the team last year, I had absolutely no knowledge of the recruitment and HR sectors which we operate in. But after an intensive two-week induction programme, I had a great basis to begin work with the company. The in-depth knowledge of the industry which I now possess did not materialise overnight – it slowly developed through research, listening to clients and learning from the rest of the team.

I’ve learned that relationships are key to success in the PR industry. Working closely with colleagues, clients and journalists is paramount to productivity. Unless we clearly understand the objectives of the people we are working with, we cannot help them to reach their targets. Communication is the cornerstone of what we do.

I have also begun to see the benefits of meticulous organisation. Working hard is not enough, we need to work efficiently and work as a team. Preparation, planning and recording what we do on a day-to-day basis is essential to effective time management. And sharing ideas and working collaboratively ensures that the knowledge each of us has benefits the whole organisation. By carefully orchestrating what we do, we are able offer our clients the best possible service.

Most importantly, I’ve learned that some things are out of our control. We cannot predict and pre-empt every situation, and sometimes things run more smoothly than others. But as a PR professional, all you can do is advise your clients, respond to the best of your ability, and not give up.

Of course, I still have a lot to learn – but practice makes perfect. It will be interesting to see how far I’ve come professionally when we’re celebrating two years with BlueSky.

 

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