How to utilise LinkedIn’s new features

It can be difficult to keep up with the changes in social media – just when you think you’re getting used to it, a new development comes along! LinkedIn, for example, has recently undergone a makeover, with a refreshed layout and updated features. But how valuable are these, and what can you to do maximise their potential?


If you’re a regular LinkedIn user, you’re probably aware of endorsements. Perhaps you’ve been endorsed yourself, or maybe you’ve seen them on your homepage. They might not have as much value as recommendations, but if others are utilising them, you should too. Remember that, if someone is looking at your profile, they may be comparing you to the competition. Endorsements create an instant overview, and if you don’t have them, then you’ll be at a distinct disadvantage.

Anyone can endorse you with just one click. But to make sure they are highlighting the right attributes, you must first ensure that you’ve added in your skills. Think about the things you specialise in: Recruitment? Financial services? Writing? Also, try to list them in order of importance. That way, those that are most significant will be the first ones on your profile, and the easiest to see. Then, as you get more endorsements for a particular ability, your skills will be shown by numerical order of endorsements.

Sometimes you may find that you’re endorsed for a skill that you haven’t specified, and this may actually be something that you don’t do! You have the option to hide your endorsements, or simply reject them in the first place, so you still have control over your profile.

From an etiquette point of view, you might want to consider sending a message to thank someone after they’ve endorsed you. This may not be appropriate for everyone though, and instead you could simply return the favour by endorsing their skills.


You may have noticed that LinkedIn now tells you who has viewed your profile. This is a great way of making new and valuable connections – after all, LinkedIn is all about networking.

Remember that the people who view your profile are looking for something, whether it be a new connection, client, employee, or service provider. They may not directly contact you, so it might be up to you to take a proactive approach. It may be appropriate to get in touch with them to find out what drew them to your profile, and point out that you would be happy to discuss the services you have to offer.

However, be careful as an individual may have viewed your profile by mistake. If nothing else, keep track of who has looked at your profile and when to give you an idea of who it’s attracting. And remember that if you know who’s seen your profile, others will know if you’ve viewed theirs!


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