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Why a compelling brand message is needed for PR

Why a compelling brand message is needed for PR

Some business schools that are world-renowned – whether that’s the likes of Harvard, Stanford or Wharton – can simply rely on little else than their reputation to attract the world’s best faculty, students and corporate partners.
Best research in the media 2016

Best research in the media 2016

From how to improve online dating success – top tip: forget the anonymity feature – to how to navigate retirement, 2016 was a varied year in the world of press releases and pitches for our clients here at BlueSky Education. As another year ended, I looked back on the research I worked on during the past 12 months and highlighted some of my favourites.

What Taylor Swift and Justin Bieber Would Read if They Lived in the UK

Media consumption in the UK - what people are reading online and offline Gorkana hosted an insightful webinar this week on what people are reading on and offline in the UK, based on their latest UKPulse media research, and this is what they shared… What are millennials reading? Photo by Jean_Nelson – DepositPhotos.com Sorry to break it to you Kim Kardashian but Gorkana says you’re too old to be a millennial… when Gorkana talks millennials, it’s thinking more Taylor Swift or Justin Bieber (if they lived in the UK), and what they’re reading might surprise you. Millennials regularly read the Times, the Guardian, the Metro, the Economist and Forbes and are more focussed on traditional news topics. Although, you might be less surprised to note that 20% consider BuzzFeed a primary news source. Erica Harris, Senior Account Director at Gorkana, noted that millennials are after authenticity and honesty. They’ll forgive you if you can acknowledge when you’ve done something wrong but if you can’t… Millennials believe traditional media to be more trustworthy than social media but trust in Twitter and blogs has Photo by Jens Muller/Brunopress – DepositPhotos.com grown in the last five years. The sources they trust the most? TV and radio. And the least? Wikipedia. 34% will watch a video if this is embedded in an article. Are you taking full advantage of this additional media opportunity? Do people still read news offline?
Client Q&A with Elsa Perez, Sales Manager and Media Liaison at European University Business School

Client Q&A with Elsa Perez, Sales Manager and Media Liaison at European University Business School

In this Q&A, Elsa discusses her role at European University Business School, why she feels the use of PR to be important for business schools, and any advice for those looking to introduce PR to their institution.