5 Top Tips For Getting Your Dean Seen By The Media

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Just as CEOs lead organisations, Deans lead our higher education institutions. They are the figurehead, the public face and, outwardly, the authority behind how an institution operates. Deans are powerful people, highly intelligent and well respected. Deans have a vision and a wealth of experience when it comes to higher education and – vitally - the power and position needed to put their ideas into action and drive change.

To any journalist looking to write about higher education, Deans should be the obvious go-to for news and views, right? Writers should be fighting for the chance for a sit-down with them.

And yet, more often than not, our brilliant Deans struggle to get onto a journalist’s radar when it comes to media engagement. Those who do attempt to court the press often do not receive the response they hoped for.

So why is it so difficult for the Dean to be seen by the media?

In our latest webinar, business education PR experts Kerry Ruffle and Jonny Stone will discuss why gaining media interest in the Dean isn’t as straightforward a task as it might seem – highlighting the common key challenges and hurdles that stand between Deans and journalists, shining a spotlight on what works and what won’t when it comes to engaging the press and sharing some vital advice for institutions looking to ensure their Deans can be positioned as the thought leaders and progressive personalities that they are.

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Kerry Ruffle
Head of Practice

Recognised in the graduate management education arena as a leading authority on communications for the industry, Kerry is a former BBC journalist and has more than a decade of experience in the media and public relations.

She is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results, working with high-ranking institutions that includes the likes of Imperial College Business School, HEC Paris, the Desautels Faculty of Management at McGill University, Durham University Business School, Nyenrode Business University, the University of St. Gallen and the London School of Economics’ Department of Management, as well as international programmes such as TRIUM, CEMS The Global Alliance in Management Education, and Henry Mintzberg’s IMPM programme.


Jonny Stone
Account Manager

Jonny’s impressive client list includes one of the world’s top think tanks – LSE IDEAS, the foreign policy think tank at the London School of Economics – as well as major international associations such as the Association of Commonwealth Universities (ACU) and leading business schools such as Imperial College Business School, Vienna University of Economics and Business, and Trinity Business School, as well as other global brands. He is also experienced in working with companies involved in the education sector, such as Prendo Simulations, who provide the world's most advanced leadership simulations.

Jonny knows how to make clients stand out by harnessing academic knowledge, teaching, research and more. He successfully develops profiles and credibility in key markets around the world.

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